Customer Journey Mapping

Customer Journey Mapping is a powerful tool for mapping a process or sequence of events and the attached emotions. Once done, insights to innovation may start to reveal themselves. These can form early stages of ideas that feed into hypothesis forming and experimentation.

The mapping process connects you with your stakeholders by narrating their experience, giving you an overview of the entire process, revealing how they act, and identifying moments of interaction between the user and your organisation.

We have attached a handy template for you here.